Some people are lucky enough to be born with the ability to write clearly and engagingly, or at least with the aptitude to swiftly and naturally develop those skills. For everybody else, the key is learning to understand writing as communication. I use that word to suggest a two-way street; good writers (like good conversationalists) are always conscious of the person or persons on the receiving end of their words.
Yagoda, B. (2013, July 22). Should we write what we know? The New York Times. Retrieved from http://opinionator.blogs.nytimes.com/2013/07/22/should-we-write-what-we-know/